👉 Download the FREE e-book:
Brand Archetypes Reinvented
In this e-book, you’ll discover:
✅ How archetypes shape your brand identity and positioning
✅ What emotional value really means (and why it sells)
✅ 12 brand archetypes reinvented: meet "The Funny Lady", "Lady Temptation", "Miracle Woman" and more!
✅ Which type speaks to your audience — and your heart
✅ Visual storytelling through portraits that bring each archetype to life
{"blockElement":{"id":10486600,"pages_block_id":1606874,"uuid":"2d284204-725c-459e-b07e-a6f12a5e42d3","parent_id":10486596,"pages_block_element_type_id":28,"is_locked":false,"css_class":"element-2d284204-725c-459e-b07e-a6f12a5e42d3","position":5,"theme_style_type":null,"tag":null,"blockElements":[],"blockElementType":{"id":28,"name":"Form","tree_icon":"fa-sharp fa-light fa-pen-field","name_clean":"form","category":"element","default_content":null,"allow_nested_elements":true},"styles":[{"id":1000000013416459,"uuid":"af39d3fe-3c18-4bf4-b7db-f6d37ebc78eb","type":null,"identifier":".element-2d284204-725c-459e-b07e-a6f12a5e42d3","target_device":"desktop","media_query":null,"classes":["border-none","rounded-none","w-[100%]","max-w-[100%]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013416460,"uuid":"859be786-f350-49b3-9691-4aff6bc231a6","type":null,"identifier":".element-2d284204-725c-459e-b07e-a6f12a5e42d3","target_device":"mobile","media_query":null,"classes":["pr-5","ml-4","mr-4"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":null,"content_options":{"formStyle":"0","custom_styling":{"submit":{"theme_style_type":"button_primary","styles":[{"id":6935035,"uuid":"44b16f73-ee49-4021-a761-034c5f436e13","type":"button_primary","identifier":null,"target_device":"desktop","media_query":[],"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-base","pt-[8px]","pb-[8px]","pl-[24px]","pr-[24px]","bg-[var(--primary-color)]","text-[#ffffff]","rounded-md","border-2","border-solid","text-center","border-[var(--primary-color)]","transition-all","duration-200","ease-in-out","w-full transition hover:scale-[1.01]"],"hover_classes":["bg-[#0c87e4]","border-[#0c87e4]"],"keyed_classes":[],"css":[],"meta":[]},{"id":6935036,"uuid":"669fe697-d8e3-46e0-8c8a-14472d1a5e96","type":"button_primary","identifier":null,"target_device":"mobile","media_query":[],"classes":[],"hover_classes":[],"keyed_classes":[],"css":[],"meta":[]}]}},"overlay":null,"videoUrl":null,"gradientOptions":null},"form":{"id":6129,"redirect_url":null,"name":"Archetypes reinvented Ebook","schema":[{"id":110034,"$formkit":"email","name":"email","label":"E-mail","placeholder":"Email","validation":"required|email","order":0,"options":{"pendingAttributes":[]}},{"id":110035,"$formkit":"text","name":"first_name","label":"Voornaam","placeholder":"First Name","validation":"required","order":1,"options":{"pendingAttributes":[]}},{"id":110036,"$formkit":"submit","name":"submit","label":"Download","placeholder":"Verzenden","validation":"optional","order":8,"options":{"pendingAttributes":[]}}],"socialsSettings":null,"thank_you_confirmation_text":null,"type":"opt-in"},"linkable":null,"images":[],"copied_from_block_element_id":242},"theme":{"id":88547,"uuid":"418961d0-6372-430e-b082-07fe375b8c99","name":"Plug&Pay theme","is_global":false,"is_default":false,"text_font_size":"1rem","text_font_size_mobile":"0.875rem","text_font_family":"Inter","text_font_color":"#304352","text_font_weight":"400","text_line_height":"1.5","text_line_height_mobile":"1.5","text_letter_spacing":"normal","headings_1_font_size":"3rem","headings_1_font_size_mobile":"1.875rem","headings_1_font_family":"Poppins","headings_1_font_color":"#0F172A","headings_1_font_weight":"700","headings_1_line_height":"1.5","headings_1_line_height_mobile":"1.5","headings_1_letter_spacing":"normal","headings_2_font_size":"2.25rem","headings_2_font_size_mobile":"1.5rem","headings_2_font_family":"Poppins","headings_2_font_color":"#0F172A","headings_2_font_weight":"600","headings_2_line_height":"1.5","headings_2_line_height_mobile":"1.5","headings_2_letter_spacing":"normal","headings_3_font_size":"1.25rem","headings_3_font_size_mobile":"1.25rem","headings_3_font_family":"Poppins","headings_3_font_color":"#0F172A","headings_3_font_weight":"600","headings_3_line_height":"1.5","headings_3_line_height_mobile":"1.5","headings_3_letter_spacing":"normal","headings_4_font_size":"1.25rem","headings_4_font_size_mobile":"1rem","headings_4_font_family":"Poppins","headings_4_font_color":"#0F172A","headings_4_font_weight":"600","headings_4_line_height":"1","headings_4_line_height_mobile":"1","headings_4_letter_spacing":"normal","primary_color":"#ed1d24","secondary_color":"#000000","background_color":"#FFFFFF","max_width":"1170px","styles":[{"id":1000000013418895,"uuid":"ac8bd1e1-7107-476a-b3d8-d21009d22787","type":"button_primary","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-base","pt-[8px]","pb-[8px]","pl-[24px]","pr-[24px]","bg-[var(--primary-color)]","text-[#ffffff]","rounded-md","border-2","border-solid","text-center","border-[var(--primary-color)]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418896,"uuid":"7006be88-87d4-4e98-a0e8-f0862759e4f2","type":"button_primary","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418897,"uuid":"28b824df-0b4b-4b91-9d9f-ffe79d5d8844","type":"button_secondary","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-base","pt-[8px]","pb-[8px]","pl-[24px]","pr-[24px]","bg-[var(--secondary-color)]","text-[#ffffff]","rounded-md","border-2","border-solid","text-center","border-[var(--secondary-color)]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418898,"uuid":"8e80937f-ef00-44e6-97ae-fb4ed42e0cfc","type":"button_secondary","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418899,"uuid":"f053d0ea-a695-408c-a866-e3efcc6598b9","type":"button_line","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-base","pt-[8px]","pb-[8px]","pl-[24px]","pr-[24px]","bg-[var(--body-color)]","text-[var(--primary-color)]","rounded-md","border-2","border-solid","text-center","border-[var(--primary-color)]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418900,"uuid":"07f0a277-b44c-4a81-a8ff-5458aefa46b1","type":"button_line","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418901,"uuid":"d0854834-ea12-4a69-adb1-0d3f187ddc7c","type":"button_transparent","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-base","pt-[8px]","pb-[8px]","pl-[24px]","pr-[24px]","bg-[#ffffff00]","text-[var(--secondary-color)]","rounded-none","border-none","text-center","border-0","border-[#ffffff00]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418902,"uuid":"51190252-ef3f-4f46-8935-5e2d03fd9556","type":"button_transparent","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418903,"uuid":"b31f96e9-25ab-4c75-967b-e0929ed82dd0","type":"card","identifier":null,"target_device":"desktop","media_query":null,"classes":["rounded-lg","p-5","shadow-material","bg-[#ffffff]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418904,"uuid":"539c8250-9411-4b09-b0db-f7d7b4f54354","type":"card","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418905,"uuid":"a59b4d08-e82f-4e2d-93b5-c68d30281ad1","type":"shadow","identifier":null,"target_device":"desktop","media_query":null,"classes":["shadow-material"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418906,"uuid":"ece6712d-157a-4ca1-9743-1f8f65a3bc5e","type":"shadow","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418907,"uuid":"75ea0dc3-bb5d-48f8-a78f-d0017bbdd015","type":"corner","identifier":null,"target_device":"desktop","media_query":null,"classes":["rounded-md"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418908,"uuid":"c25b670f-1786-4a69-a47c-d23748e5f944","type":"corner","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418909,"uuid":"db51d37e-afa2-41ec-a933-dd5b5b24a6bd","type":"image","identifier":null,"target_device":"desktop","media_query":null,"classes":["rounded-md","shadow-material"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000013418910,"uuid":"c34606b3-898a-4705-82ef-63438ec2cfad","type":"image","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}]}}
"Don't just build a brand; activate it!"